By SPEAKIN’ OUT NEWS
This project will bring 50 new jobs to Monroe County and repurpose the former Vanity Fair distribution
center.
Governor Kay Ivey announced Wednesday that Bad Boy Mowers will invest $10.5 million to open a new tractor assembly plant in Monroeville, bringing 50 new jobs to Monroe County and revitalizing the former Vanity Fair distribution center.
The Batesville, Arkansas-based company has already begun work transforming the site, marking a significant economic development win for rural South Alabama.
“Bad Boy Mowers setting up shop in Monroeville with this $10.5 million investment is a big win for Monroe County and for rural Alabama,” Ivey said. “These 50 new, good jobs will benefit local families and continue momentum for this community.”
Mike Colquett, executive director of the Monroeville/Monroe County Economic Development Authority, said the community is eager to welcome the company.
“Monroeville is truly excited about Bad Boy’s decision to locate here and begin production in the very near future,” Colquett said. “Bad Boy is a perfect fit for Monroeville, and we believe our town is the perfect fit for them as well.”
The new plant will assemble several tractor models and is expected to produce about 9,000 units annually once fully operational.
Ellen McNair, secretary of the Alabama Department of Commerce, called the expansion a strong endorsement of Alabama’s rural workforce.
“This is a growth-minded company that sees a bright future in Monroeville and Monroe County,” McNair said. “Alabama’s workforce is the right choice to help the company achieve its goals.”
Founded in 2002, Bad Boy Mowers gained national recognition as the first brand to introduce zero-turn mowers to rural landowners at an affordable price. The company has since expanded into tractors, handheld tools, and UTVs and was named Tractor Supply Co.’s top vendor of 2025.
Brenda Tuck, rural development manager for the Alabama Department of Commerce, said the project highlights the advantages of rural Alabama.
“Rural Alabama offers a highly skilled workforce and strong community support,” Tuck said. “We are excited to see this partnership take shape.”
The Monroeville investment underscores continued growth and opportunity across Alabama’s rural communities.