HUNTSVILLE, Ala. — Governor Kay Ivey has tapped Huntsville Hospital Health System to play a key role in shaping Alabama’s new Rural Health Transformation Program, a major federal initiative designed to expand healthcare access and strengthen hospitals across rural America. The program, created under the One Big Beautiful Bill Act signed by President Trump in July, empowers states to modernize their rural healthcare systems by improving quality, efficiency, and sustainability.
“My goal is to ensure rural Alabamians have long-term and sustainable access to quality healthcare,” Governor Ivey said. “Thanks to this program, we can make meaningful improvements across our state.”
Huntsville at the Table
Jeff Samz, President and CEO of Huntsville Hospital Health System, has been appointed to the state’s Advisory Workgroup to help guide how Alabama implements the program. The group includes healthcare leaders, state officials, and legislators advising Ivey’s team and the State Health Planning and Development Agency (SHPDA) on priorities for federal funding.
Emily Marsal, SHPDA’s executive director, said Huntsville’s leadership is crucial. “We look forward to working with our partners statewide to make transformational changes in care for rural Alabamians,” she said.
As CEO of one of Alabama’s largest health systems, Samz oversees 14 hospitals and numerous ambulatory locations across north Alabama, leading a workforce of more than 20,000 employees and a medical staff of 2,000 physicians. His leadership has been instrumental in strengthening regional healthcare networks and promoting equitable access to care.
A Trusted Voice in Alabama Healthcare
Samz was recently elected Chair-Elect of the Alabama Hospital Association (AlaHA) Board of Trustees, following years of active service on its Executive, Finance, and Legislative Committees. AlaHA President and CEO Dr. Donald E. Williamson praised Samz’s insight and contributions, noting his “thoughtful and impactful leadership” within Alabama’s hospital community.
Building Health Equity
The Rural Health Transformation Program will enable Alabama to apply for competitive grants aimed at upgrading hospitals, expanding telehealth services, and enhancing emergency care in underserved areas. Governor Ivey said the state’s plan — due November 5, 2025 — will ensure that every Alabama community, from Huntsville to Bay Minette, benefits.
“This effort represents a new chapter for healthcare in rural Alabama,” Ivey said. “We’re building a stronger, healthier state together.”
In addition to his statewide leadership roles, Samz serves as chair of the Huntsville Madison County Chamber of Commerce, vice chair of the U.S. Space and Rocket Center Foundation, and treasurer of the Business Council of Alabama, further demonstrating his commitment to both healthcare excellence and Alabama’s economic vitality.