SPEAKIN’ OUT NEWS staff
BIRMINGHAM, Ala. — A banner displaying profanity at a City of Birmingham-funded homeless outreach booth stirred controversy during the June 7 East Lake Farmers Market at East Lake United Methodist Church.
The phrase “No F–kery” was printed on signage and a tent belonging to Urban Alchemy, a nonprofit contractor hired by the city to assist unhoused residents. The booth’s presence at a church-hosted, family-friendly event prompted complaints from attendees and a sharp rebuke from City Councilor Hunter Williams.
“It’s completely inappropriate—especially at a church,” Williams said at the June 17 council meeting. “I apologize on behalf of the city.”
Williams said the use of profanity was offensive to church leaders and local families. He also expressed concern that Urban Alchemy employees have worn shirts with the same phrase at City Hall and called for an end to the practice.
🗣️ Response from Urban Alchemy
In a statement, Urban Alchemy defended its branding, explaining that the slogan reflects its commitment to integrity and accountability within vulnerable communities. However, the organization acknowledged the concerns.
“We recognize this language may not be appropriate in all public spaces,” the group said. “We value our partnership with Birmingham and will ensure our signage reflects the city’s expectations.”
🤝 Background and Funding
Urban Alchemy launched its HEART program (Homeless Engagement Assistance Response Team) in Birmingham earlier this year, shifting non-emergency homeless response duties away from police. The city approved $1.7 million for outreach services and an additional $1.54 million to operate micro-shelters at sites yet to be announced.
Founded in California, Urban Alchemy operates similar programs in San Francisco, Los Angeles, and Austin, and employs about 20 people in Birmingham, most of whom have experienced incarceration, homelessness, or addiction.
Williams said while Urban Alchemy’s approach may be accepted in West Coast cities, “in Birmingham, Alabama, it’s unacceptable.”